ABOUT ALUN HOWELL
Most recently Associate Creative Director and Board Director at Ogilvy and Mather, I have always been a strong believer in advertising that is not only brilliant but that solves problems, delivers results, changes opinions and turns around brands.
As part of a belief in total communications, encompassing everything from PR to content, I was one of the pioneers of digital advertising, being credited with creating the world’s first viral and interactive marketing ideas.
I also set up and was ECD of Ogilvy and WPP’s first digital operation, which won a Cannes Cyber Lion in its first year.
Beginning my career at BMP (where I won major awards like the New York festival’s Grand Prix, British Television Silver and had work accepted in DAndAD. I joined Ogilvy and Mather in 1990 as a group head.
I have been at Ogilvy for the past 26 years, and have never had a dull day. Promoted to Board Director in the mid nineties, I have worked on or been Creative Director of most of its top accounts.
I have built a strong reputation for great writing and being able to build solid and lasting relationships with clients. I have also written and creatively directed many a global launch and helped turnaround the fortunes of major companies and successfully lead numerous pitches.
For clients as diverse as Ford and the Samaritans I have created campaigns that have won major awards, but have equally enjoyed creating totally integrated retail campaigns for clients such as Argos and BP.
I have contributed to books on both digital and celebrity advertising and appeared on tv discussing digital, charity and retail campaigns.
I have also spoken at major conferences on digital advertising; and was even an expert witness in a court case about copy writing on the internet.
Most recently I have created a global retail campaign for BP, written, art directed and was creative director globally for mining giant Anglo American and also ran the Comfort fabric conditioner account for Unilever.
For each of these accounts i was responsible for total integration across traditional as well as all digital and social media.
I have an interest in marketing and media of all kinds from fashion to.. well just finding new ways of doing things.
But I believe most of all that stuff should work and deliver results.
Outside work I am a keen surfer, love camping, travelling and making bow and arrows which today I am supposed to be doing for the whole school that my two young kids go to. That’s more scary than any ad campaign.